CPCE Contact Hours: 6

Price: $99 NACE Members/ $149 Non-Members

Learning Level: Emerging, Experienced

The Sales and Marketing online course is primarily designed for new or less-experienced catering professionals and other professionals seeking a refresher of industry fundamentals.

Our convenient online format provides students with on-demand access to course content. The courses are self-study – students watch videos, take quizzes, and receive immediate results. Purchase of one course provides 30 days of access.

Learning Objectives:

After completing this course, participants will be able to:

• Identify the elements of marketing
• Explain the steps in developing a marketing plan
• Identify methods of implementing a marketing strategy
• Describe methods of sales forecasting to monitor a marketing strategy
• Identify the four elements of the promotional mix and methods of implementing each element
• Describe the elements of creating a pricing strategy
• Identify principles of menu and event services promotion

Course Outline:

• Elements of Marketing
• Developing a Marketing Plan
• Implementing and Monitoring a Marketing Plan
• Implementing a promotional mix
• Creating a Pricing Strategy
• Developing Menus and Event Services