Online Self-Study Course Details

CPCE Contact Hours: 6

Price: $99 NACE Members/ $149 Non-Members

Learning Level: Emerging, Experienced

The Sales and Marketing online course is primarily designed for new or less-experienced catering professionals and other professionals seeking a refresher of industry fundamentals.

Our convenient online format provides students with on-demand access to course content. The courses are self-study – students watch videos, take quizzes, and receive immediate results. Purchase of one course provides 30 days of access.

Learning Objectives:

After completing this course, participants will be able to:

  • Identify the elements of marketing
  • Explain the steps in developing a marketing plan
  • Identify methods of implementing a marketing strategy
  • Describe methods of sales forecasting to monitor a marketing strategy
  • Identify the four elements of the promotional mix and methods of implementing each element
  • Describe the elements of creating a pricing strategy
  • Identify principles of menu and event services promotion

Course Outline:

  • Elements of Marketing
  • Developing a Marketing Plan
  • Implementing and Monitoring a Marketing Plan
  • Implementing a promotional mix
  • Creating a Pricing Strategy
  • Developing Menus and Event Services