Event Details
The wedding industry is evolving faster than ever, with Gen Z couples reshaping how they find and book vendors. Social media, AI, and personalized experiences are driving their decisions, making it crucial for wedding pros to adapt and stand out in a competitive market.
THIS EVENT IS 5 PM - 8 PM
But there's another challenge at playโwhy have bookings been down in the past couple of years? We're feeling the post-COVID blues. While we initially saw a wedding boom, engagement rates have dropped, and a flood of new vendors has created more competition than ever before. As a result, many experienced wedding professionals are navigating an unfamiliar landscape, questioning how to stay ahead.
This session builds upon the insights from NACE's The New Age of Weddings panel in the next part of their continuing education series and provides real-world, actionable strategies to help wedding professionals:
- Understand why bookings are down & how to adjust- knowing you're not alone in this.
- Use AI to streamline marketing & client communication
- Stand out in a saturated market & capture Gen Z brides
- Turn social media engagement into actual bookings
- Revolutionize sales without feeling 'salesy'
- The art of selling your story
Attendees will walk away with practical tools they can implement immediatelyโfrom optimizing their online presence to creating client experiences that sell themselves. In today's evolving industry, it's time to stop chasing leads and start attracting the right clients that were meant for you!
