In the event world, we're always ready to saddle up for success, but sometimes, clients pull a disappearing act before the dust even settles. Grab your best cowboy hat and join us to learn how to stop being ghosted by potential clients!

Ghosting: 8 Proven Follow-Up Tips to Help Minimize Ghosting

The phenomenon of lead ghosting is a significant challenge in the wedding industry! WeddingPros who excel in transforming leads into confirmed bookings, are always refining their approach. Following up on leads and improving their content to encourage two-way conversations. This is particularly crucial when engaging with the Generation Z demographic, where establishing trust and rapport is key. In this presentation, we'll reveal essential strategies to enhance engagement, foster genuine conversations, and minimize the rate of ghosting. These 8 insights are designed to enhance your conversion rate by increasing the proportion of leads participating in meaningful two-way conversations leading to bookings.

Goals for this session:

1. Strategize to improve your lead process to minimize ghosting
2. Reduce ghosting by improving lead follow-up content that encourages two-way conversation
3. Enhanced insights into Generation Z to help build trust and rapport that lead to bookings

TIMELINE:

11:00am - Registration Opens

12:15pm - Program

1:00pm - Event Ends