Registration will close March 14, 2025 at
Agenda
Day 1
8:30 AM
9:30 AM
Opening Registration, Breakfast and Welcome
Location: Valhalla Salon 1
The EDU Conference kicks off with open registration, a delicious breakfast, and a warm welcome from our board of directors. During this time, the silent auction will open, and attendees can take advantage of the opportunity to get a fresh professional headshot taken by Andrew Vick of Vick Studios. Headshot sessions will also be available between each conference session.
The EDU Conference kicks off with open registration, a delicious breakfast, and a warm welcome from our board of directors. During this time, the silent auction will open, and attendees can take advantage of the opportunity to get a fresh professional headshot taken by Andrew Vick of Vick Studios. Headshot sessions will also be available between each conference session.
9:30 AM
10:30 AM
REAL Impact Sales: Stand Out, Sell Big, and Succeed as You
Location: Valhalla Salon 1Are you wondering how to stand out as the 5-star provider you are? Want to be your awesome self while you do it? Considering the average person receives 120 emails a day (thatโs 3,360 a month), we know that simply following up in someoneโs inbox will not give you the success you want and deserve. So what do we do?We stand out!But business growth isnโt about being different, itโs about being better in ways that matter to your clients and customers.As the key player in cr...
Location: Valhalla Salon 1
Are you wondering how to stand out as the 5-star provider you are? Want to be your awesome self while you do it? Considering the average person receives 120 emails a day (that’s 3,360 a month), we know that simply following up in someone’s inbox will not give you the success you want and deserve. So what do we do?
We stand out!
But business growth isn’t about being different, it’s about being better in ways that matter to your clients and customers.
As the key player in crafting those unforgettable interactions that set you apart, you are are your company's most important asset!
Get ready for an energizing and inspiring session that will enhance your sales skills with fresh insights for today’s market.
Join award-winning Coach and Keynote Speaker, Rita Goodroe, and learn what it really means to provide REAL Impact Sales™ experience to stand out in a crowded and noisy marketplace.
Attendees will walk away from this keynote with:
• Understanding the critical factors that set them apart in a competitive marketplace
• Actionable steps to identify and leverage their unique skills, strengths, and experiences
• Knowing how to use the art of storytelling to connect with potential clients and customers on an emotional level
• A crafted, authentic, relationship-building strategy to build connections and convert clients and customers
• Confidence to communicate and build influential relationships and achieve greater success in their careers
• Inspiration to embrace the challenges and opportunities of your market with enthusiasm and expertise
view moreAre you wondering how to stand out as the 5-star provider you are? Want to be your awesome self while you do it? Considering the average person receives 120 emails a day (that’s 3,360 a month), we know that simply following up in someone’s inbox will not give you the success you want and deserve. So what do we do?
We stand out!
But business growth isn’t about being different, it’s about being better in ways that matter to your clients and customers.
As the key player in crafting those unforgettable interactions that set you apart, you are are your company's most important asset!
Get ready for an energizing and inspiring session that will enhance your sales skills with fresh insights for today’s market.
Join award-winning Coach and Keynote Speaker, Rita Goodroe, and learn what it really means to provide REAL Impact Sales™ experience to stand out in a crowded and noisy marketplace.
Attendees will walk away from this keynote with:
• Understanding the critical factors that set them apart in a competitive marketplace
• Actionable steps to identify and leverage their unique skills, strengths, and experiences
• Knowing how to use the art of storytelling to connect with potential clients and customers on an emotional level
• A crafted, authentic, relationship-building strategy to build connections and convert clients and customers
• Confidence to communicate and build influential relationships and achieve greater success in their careers
• Inspiration to embrace the challenges and opportunities of your market with enthusiasm and expertise
10:30 AM
11:00 AM
Break
Location: North Valhalla Salon 1
Open time for a break, networking, silent auction, and/or get a headshot taken. Transition to the breakout sessions.
Open time for a break, networking, silent auction, and/or get a headshot taken. Transition to the breakout sessions.
11:00 AM
11:45 AM
Choose to Attend Breakout Session A or B
11:45 AM
12:00 PM
Break
Location: North Valhalla Salon 1
Open time for a break, networking, silent auction, and/or get a headshot taken.
Open time for a break, networking, silent auction, and/or get a headshot taken.
12:00 PM
1:15 PM
Lunch, Keynote: Feast Your Eyes - Irresistible Food Photography and Social Success"
Location: Valhalla Salon 1
This session will feature speakers touching base on different aspects of food photography for menu planning, marketing, and social media. We will hear from Chef Matt Ulrich of Omni Viking Lakes Hotel, Andrew Vick, owner and photographer from Vick Studios, and Rachel Larson, Marketing Manager from Mintahoe Catering & Events.
This session will feature speakers touching base on different aspects of food photography for menu planning, marketing, and social media. We will hear from Chef Matt Ulrich of Omni Viking Lakes Hotel, Andrew Vick, owner and photographer from Vick Studios, and Rachel Larson, Marketing Manager from Mintahoe Catering & Events.
1:15 PM
1:30 PM
Break
Location: North Valhalla Salon 1
Open time for a break, networking, silent auction, and/or get a headshot taken.
Open time for a break, networking, silent auction, and/or get a headshot taken.
1:30 PM
2:15 PM
2:15 PM
2:45 PM
Break
Location: North Valhalla Salon 1
Open time for a break, networking, silent auction, and/or get a headshot taken.
Open time for a break, networking, silent auction, and/or get a headshot taken.
2:45 PM
3:45 PM
Work Like a Boss: Go from Apathy to Action at Work
Location: Valhalla Salon 1Workplaces want motivated employees who take initiative. People want to care about work and contribute to a bigger purpose. Rolling out engagement programs or adding new professional development tracks wonโt help.The answer is developing work cultures and personal mindsets that embrace change, accountability, and risk. In this talk, I inspire people and teams to change their perspectives on work. With humor, humility, and a lot of energy, I reframe hierarchy and power, ...
Location: Valhalla Salon 1
Workplaces want motivated employees who take initiative. People want to care about work and contribute to a bigger purpose. Rolling out engagement programs or adding new professional development tracks won’t help.
The answer is developing work cultures and personal mindsets that embrace change, accountability, and risk. In this talk, I inspire people and teams to change their perspectives on work. With humor, humility, and a lot of energy, I reframe hierarchy and power, and focus our attention on the mindsets needed for future-forward workplaces
view moreWorkplaces want motivated employees who take initiative. People want to care about work and contribute to a bigger purpose. Rolling out engagement programs or adding new professional development tracks won’t help.
The answer is developing work cultures and personal mindsets that embrace change, accountability, and risk. In this talk, I inspire people and teams to change their perspectives on work. With humor, humility, and a lot of energy, I reframe hierarchy and power, and focus our attention on the mindsets needed for future-forward workplaces
3:45 PM
4:00 PM
Closing
Silent auction winners will be announced. Thanks for joining us!
4:00 PM
5:00 PM
Happy Hour
Location: North Valhalla Salon 1
Breakout Session A: Event Contracts
11:00 AM
11:45 AM
Event Contracts
Location: Valhalla Salon 3
As the event and catering industry continues to evolve, contract terms must keep pace with emerging risks, legal trends, and shifting client expectations. This seminar will explore the latest hot topics impacting event agreements in 2025, including force majeure updates, cancellation and refund policies, supply chain contingencies, liability considerations, and AI’s role in contract negotiations. Attendees will gain insights on how to structure agreements to protect their businesses while maintaining client relationships in an ever-changing landscape. Whether you’re an event planner, caterer, or venue owner, this session will equip you with practical strategies to navigate today’s contract challenges with confidence.
As the event and catering industry continues to evolve, contract terms must keep pace with emerging risks, legal trends, and shifting client expectations. This seminar will explore the latest hot topics impacting event agreements in 2025, including force majeure updates, cancellation and refund policies, supply chain contingencies, liability considerations, and AI’s role in contract negotiations. Attendees will gain insights on how to structure agreements to protect their businesses while maintaining client relationships in an ever-changing landscape. Whether you’re an event planner, caterer, or venue owner, this session will equip you with practical strategies to navigate today’s contract challenges with confidence.
Breakout Session B: Human Resources Panel
11:00 AM
11:45 AM
Human Resources Panel: Interviewing from Both Sides
Location: Valhalla Salon 2